The accumulation of carbon dioxide in our atmosphere can be a difficult concept to visualize (maybe something to do with the fact that CO2 is invisible). So if you’re a visual learner like me, you’ll want to watch this clever short made by the Energy Saving Campaign [45 seconds].
See Your Carbon Footprint – In Black Balloons
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That is a wonderful visual explanation–would be great for kids’ educational programs.
Tim,
Great video.
Excellent example of making a concept STICK.
Reminds me of the anecdote in the book MADE TO STICK where they talked about how the CSPI was able to communicate to people how bad movie theater popcorn was for them by laying out a bacon and egg breakfast, a Big Mac and fries, and a steak dinner to show how much saturated fat is in ONE bag.
People finally understand and the press covered it.
Thanks for bringing this vid to my attention.
Tim
Thanks for the comment, Tim.
I hate movie popcorn.