I recently came across this Christine O'Donnell ad (below, right of text) here at ecopolitology. For a few reasons I'll share, I took a screenshot of it. ↓↓↓↓↓↓
First, I'm not sure how Google's targeting algorithm chose me (or ecopolitology) for this ad. I'm flattered if they see my media consumption habits and/or the content we produce on this site as balanced enough to run such ads (but offended if they think they can trick me/us). Second, notice how there is no mention of the name of the state--Delaware--where O'Donnell is running for a senate seat -- doing so would isolate people in other states, perhaps convincing them they shouldn't or even couldn't donate to a race in another state.
Third, I really like how they remind you that she's the "Liberal Media's #1 Target," appealing to conservative rhetorical sentiment but also appealing to people who favor the underdog. Fourth, the ad makes note of how "She is surging in the polls." On October 21, the day I spotted the ad, the Real Clear Politics poll average put O'Donnell at 37% to Democrat Coons' 54.6%, which is a margin of 17.6 points; one month previous, the RCP poll average put O'Donnell at 37.3% to Coons' 53%, representing a margin of 15.7 points -- gaining 1.9 percentage points is not exactly what I'd call surging (especially when you're still down by 15.7 points), but I'll give them the benefit of the doubt.
Finally, and the reason I took the screenshot in the first place, I got a kick out of the ad's low-budget layout, especially when viewed in the context of the ad's purpose, raising revenue.
But I still can't decide if the ad has that look because of budgetary requirements or advertising genius. I'm guessing it's the former.