You'd think a toy company like Mattel would have the foresight to realize they'd eventually be called out on this, (Thank you, Greenpeace!) as well as the money and knowledge to make their packaging from something a bit less middle-finger-to-the-world-esque...say, recycled Barbie dolls?
More on this Greenpeace campaign
Take Action: Tell Mattel to dump APP (Asia Pulp and Paper--key supplier driving Indonesian Rainforest destruction)!
Barbie’s fairytale interrupted by the roar of a thousand chainsaws
Online Campaign Against Mattel Silenced by Questionable Trademark Claims
Other Similar Campaigns to Protect the Rainforest
From the Rainforest Action Network: Disney's doing it too! Paper linked to the destruction of Indonesian rainforests, species extinction, climate change and human rights abuses is finding its way into Disney books.
More related info...
From Treehugger: Globalized Beef, Palm Oil & Timber Corporations Now Main Cause of Tropical Deforestation
From PlanetSave: Benefits and Tradeoffs Both in Forest Carbon Storage